Tips to Ensuring Your Makeup is Cruelty Free


I recently ran across a great Makeup Tutorial by AlexandrasGirlyTalk on applying Cruelty Free Makeup.  This is a serious issue that doesn’t always get the attention it deserves in the Beauty community.  For those of you who don’t know about Alexandra Beth, she’s is a lifestyle beauty vlogger on Youtube with over 1.8 Million subscribers.  In the video Alexandra uses mostly Cruelty Free Makeup that’s also mostly Vegan.

She starts off with her nighttime routine including a purifying mask and moisturizer.  Some of the products she reviews include Tarte Drink of H2O Hydrating Boost, Too Faced HangoveRx Replenishing Face Primer, and ColourPop Lunch Money Super Shock Cheek.

Animal testing is a hot-button issue, especially in cosmetics. While some consumers can stomach the idea of animal testing prior to human trials for life-saving pharmaceuticals and medical procedures, cosmetics lie in a much grayer area.

Because of this, many companies are committed to providing cruelty-free products in which no testing was performed on animals. Celebrity entrepreneurs like Jessica Alba, Kat Von D, and Drew Barrymore are also on the cruelty-free bandwagon.

The cruelty-free label can be misleading, however, so there are some important considerations when choosing products that are animal safe.

The History of Animal Testing

The history of animal testing dates all the way back to the Ancient Greeks in the 4th and 3rd centuries BCE. Animals were used throughout the centuries for scientific experimentation by universities, pharmaceutical corporations, defense organizations, and commercial facilities. Blood circulation, blood pressure, and the importance of breathing air were all proved using animal testing.

In addition, animal testing led to the development of insulin for treating diabetes, antibiotics like penicillin, and organ transplant techniques. Supporters of animal testing point out that because of procedures and drugs developed through animal testing, the average life span in the U.S. increased by 30 years since 1900. Meanwhile the infant mortality rate dropped from 55 deaths per 1000 live births in 1935 to 5.87 in 2015.

These days between 80 and 800 animals are used to test a new drug, and up to 100 million animals are used each year. Meanwhile, alternatives are always under development, like in vitro testing, which utilizes grown human cells, and in silico testing, which uses sophisticated computer models.

Scientists don’t have a consensus on stopping animal cruelty. Consumers who don’t believe in the practice need to make their opinions heard through their wallets, by supporting cruelty-free brands.

Stopping Animal Cruelty

Because cruelty-free is commonly sought by consumers, there are now over 100 cruelty-free beauty brands. In addition, many are vegan too, meaning they weren’t tested on animals and contain no animal products or byproducts. Some brands, like Urban Decay and Aveda, are cruelty-free subsidiaries of parent companies (L’Oréal and Estée Lauder, respectively) that aren’t.

In May 2017 California Senator Dianne Feinstein introduced the Personal Care Products Safety Act to the U.S. Congress, which would put the FDA in charge of the safety of beauty products if passed. Meanwhile, California proposal SB 1249 (the California Cruelty-Free Cosmetics Act) seeks to ban any cosmetic or personal hygiene products tested on animals after January 1, 2020.

Until then, brands like Lush, Pur, Kat Von D, CoverFX, and Milani are leading the way by developing cruelty-free products. Here’s a quick check list of tips to perform if you want to find out whether or not your favorite beauty brand is cruelty free.

Tip 1. Find the Leaping Bunny – Eight national animal protection groups formed the Coalition for Consumer Information on Cosmetics in the 1990s. Products with a Leaping Bunny certification passed the most stringent cruelty-free guidelines on the market.

Tip 2. Check the Internet – Products can label themselves as “cruelty free” while individual ingredients are still tested on animals. They may also be sold in areas like China, where animal testing is required by law. Always check a brand’s reputation with animal testing online before buying.

Tip 3. Research Ingredients – Even if a product is cruelty free, it doesn’t mean individual ingredients weren’t tested on animals. If you’re unfamiliar with an ingredient, check it online to determine if it was developed using animal testing.

Tip 4. Ask the Company – If you’re ever unsure, don’t hesitate to call or email the company to inquire about animal testing on its products. Ask if they’re sold in China or if any ingredients were tested on animals by them or their assignees.

With a little due diligence, you’ll quickly learn which brands and products are cruelty-free. Stick to purchasing these products, and they’ll gain market share over competitors who continue to test on animals. If enough people make these purchasing decisions, corporations will have no choice but to submit to market demands.

Related Articles:

AlexandrasGirlyTalk: Get Ready With Me!!! Cruelty Free Makeup Tutorial

Peta: Celebrities’ Cruelty-Free Beauty and Vegan Fashion Lines are Taking Over


Huffington Post: 16 Cruelty-Free Makeup Brands You Need To Try